Demonstration project — created to show my workflow and capability. No client work or business results are being claimed.
The task
Build a clean lead research sheet that a small business could use to organize prospects before outreach. The focus is data quality, consistency and clear next actions.
Database structure
The sheet separates company information from contact information and adds status, priority and follow-up fields so the list can support an actual workflow rather than becoming a static collection of names.
Lead research databaseFictional sample companies
| Company | Industry | Decision-maker | Status | Priority | Follow-up |
|---|---|---|---|---|---|
| Northstar Analytics | B2B software | Operations Director | Qualified | High | Sep 02 |
| Harbor & Pine | E-commerce | Founder | Researching | Medium | Sep 03 |
| Clearline Studio | Creative agency | Managing Director | Review | High | Sep 01 |
| Atlas Learning Co. | Education | Head of Growth | Qualified | Medium | Sep 05 |
Quality-control checklist
- Use consistent naming and formatting across every row.
- Separate verified facts from notes or assumptions.
- Avoid guessing email addresses or personal contact information.
- Record the source or website used for research when needed.
- Keep status and follow-up fields updated so the sheet remains operational.
What this demonstrates
Internet research, spreadsheet organization, attention to detail, lead-list hygiene and the ability to structure information for another person to use quickly.