Overview
This sample starts with the gap between a national statistic and a shopper’s lived experience. A recurring character and familiar prices make it easier to explain the difference between inflation rates, price levels, frequent purchases, and the way shocks can spread through an economy.
Opening
“You see 3.4% inflation in a headline. Then you pass a gas station. Same economy. Same month. Completely different emotional experience.”
Skills demonstrated
- Economic research
- Psychology framing
- Character continuity
- Visual explanation
- Re-hooks
- Complexity management
Why the structure works
- Frames the problem as a conflict between accurate data and real experience.
- Uses repeated everyday prices to explain salience and expectations.
- Distinguishes price level from inflation rate with concrete examples.
- Connects macroeconomics to an individual shopper without oversimplifying the mechanism.