:root{
  --ink:#111827; --ink-2:#374151; --muted:#6b7280; --line:#e5e7eb; --paper:#ffffff;
  --soft:#f6f7fb; --accent:#4f46e5; --accent-dark:#3730a3; --accent-soft:#eef2ff;
  --warm:#fff7ed; --max:1180px; --radius:22px; --shadow:0 18px 60px rgba(17,24,39,.10);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;background:var(--paper);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
button,input,textarea,select{font:inherit}
.container{width:min(var(--max),calc(100% - 40px));margin-inline:auto}
.skip{position:absolute;left:-999px;top:10px;background:#fff;padding:10px 14px;border-radius:10px;z-index:100}.skip:focus{left:10px}
.nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.86);backdrop-filter:blur(16px);border-bottom:1px solid rgba(229,231,235,.82)}
.nav-inner{height:76px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;gap:10px;font-weight:800;letter-spacing:-.02em}.brand-mark{width:38px;height:38px;border-radius:12px;display:grid;place-items:center;background:var(--ink);color:white;font-weight:900}.brand small{display:block;color:var(--muted);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;margin-top:-3px}
.nav-links{display:flex;align-items:center;gap:26px;font-size:14px;font-weight:700;color:var(--ink-2)}.nav-links a:hover{color:var(--accent)}
.nav-cta{background:var(--ink);color:#fff!important;padding:11px 16px;border-radius:12px}
.menu-btn{display:none;border:1px solid var(--line);background:#fff;border-radius:12px;width:44px;height:44px;font-size:20px}
.hero{position:relative;overflow:hidden;padding:78px 0 72px;background:linear-gradient(180deg,#fff 0%,#fbfbff 100%)}
.hero:before{content:"";position:absolute;width:560px;height:560px;border-radius:50%;background:radial-gradient(circle,rgba(79,70,229,.12),rgba(79,70,229,0) 68%);right:-170px;top:-180px;pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:70px;align-items:center}
.kicker{display:inline-flex;align-items:center;gap:9px;background:var(--accent-soft);color:var(--accent-dark);border:1px solid #dfe3ff;border-radius:999px;padding:7px 12px;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.07em}.kicker-dot{width:7px;height:7px;border-radius:99px;background:var(--accent)}
h1{font-size:clamp(44px,5.7vw,78px);line-height:.98;letter-spacing:-.055em;margin:20px 0 24px;max-width:820px}.hero .lead{font-size:19px;line-height:1.7;color:var(--ink-2);max-width:680px}.hero strong.hl{color:var(--accent)}
.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;border-radius:13px;padding:13px 18px;font-weight:800;font-size:14px;border:1px solid var(--line);transition:.2s transform,.2s box-shadow,.2s background}.btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px rgba(17,24,39,.10)}.btn-primary{background:var(--ink);border-color:var(--ink);color:#fff}.btn-secondary{background:#fff;color:var(--ink)}.btn-accent{background:var(--accent);border-color:var(--accent);color:#fff}
.proof-row{display:flex;flex-wrap:wrap;gap:18px;margin-top:34px;color:var(--muted);font-size:13px;font-weight:700}.proof-row span{display:flex;align-items:center;gap:7px}.check{width:18px;height:18px;border-radius:50%;background:var(--accent-soft);color:var(--accent);display:grid;place-items:center;font-size:11px}
.portrait-wrap{position:relative}.portrait-card{position:relative;border-radius:30px;overflow:hidden;background:#e5e7eb;box-shadow:var(--shadow);border:1px solid rgba(255,255,255,.9);aspect-ratio:4/5}.portrait-card img{width:100%;height:100%;object-fit:cover;object-position:center top}.floating-card{position:absolute;left:-34px;bottom:34px;background:rgba(255,255,255,.96);backdrop-filter:blur(12px);padding:15px 17px;border:1px solid var(--line);border-radius:16px;box-shadow:0 18px 40px rgba(17,24,39,.14);width:210px}.floating-card b{display:block;font-size:14px}.floating-card span{font-size:12px;color:var(--muted)}
.section{padding:96px 0}.section-soft{background:var(--soft)}.eyebrow{font-size:12px;letter-spacing:.11em;text-transform:uppercase;color:var(--accent);font-weight:900;margin-bottom:10px}.section h2{font-size:clamp(34px,4vw,52px);line-height:1.06;letter-spacing:-.04em;margin:0 0 18px}.section-intro{color:var(--ink-2);font-size:18px;max-width:760px;margin-bottom:44px}
.work-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:20px}.work-card{grid-column:span 6;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;display:flex;flex-direction:column;min-height:330px;transition:.25s transform,.25s box-shadow,.25s border-color}.work-card:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:#c7c7ff}.work-card.featured{grid-column:span 12;display:grid;grid-template-columns:1.1fr .9fr;gap:34px;min-height:360px;background:linear-gradient(135deg,#fff,#f5f6ff)}
.work-top{display:flex;justify-content:space-between;gap:20px;align-items:flex-start}.work-num{font-size:12px;font-weight:900;color:#9ca3af;letter-spacing:.12em}.work-card h3{font-size:26px;line-height:1.14;letter-spacing:-.03em;margin:12px 0}.work-card.featured h3{font-size:38px}.work-card p{color:var(--ink-2);margin:0}.chips{display:flex;flex-wrap:wrap;gap:8px;margin:20px 0}.chip{background:var(--accent-soft);color:var(--accent-dark);font-size:11px;font-weight:800;padding:6px 9px;border-radius:999px}.work-link{margin-top:auto;padding-top:20px;font-size:14px;font-weight:900;color:var(--accent);display:inline-flex;gap:7px;align-items:center}.work-visual{border-radius:18px;background:var(--ink);color:#fff;padding:28px;display:flex;flex-direction:column;justify-content:space-between;min-height:250px;overflow:hidden;position:relative}.work-visual:after{content:"";position:absolute;width:230px;height:230px;border-radius:50%;background:rgba(79,70,229,.65);right:-70px;top:-80px}.work-visual .quote{font-size:20px;line-height:1.45;font-weight:700;position:relative;z-index:2}.work-visual small{color:#cbd5e1;position:relative;z-index:2}
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.service{border:1px solid var(--line);border-radius:18px;padding:24px;background:#fff}.service-icon{width:40px;height:40px;border-radius:12px;background:var(--accent-soft);display:grid;place-items:center;color:var(--accent);font-weight:900;margin-bottom:18px}.service h3{font-size:19px;margin:0 0 8px;letter-spacing:-.02em}.service p{font-size:14px;color:var(--ink-2);margin:0}
.before-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}.rewrite-card{border-radius:var(--radius);padding:28px;border:1px solid var(--line);background:#fff}.rewrite-card.after{background:var(--ink);color:#fff;border-color:var(--ink)}.rewrite-label{font-size:11px;text-transform:uppercase;letter-spacing:.12em;font-weight:900;color:var(--muted);margin-bottom:14px}.after .rewrite-label{color:#a5b4fc}.rewrite-card blockquote{font-size:21px;line-height:1.55;margin:0;font-weight:650;letter-spacing:-.01em}.rewrite-card p{margin:16px 0 0;font-size:13px;color:var(--muted)}.after p{color:#cbd5e1}
.process{display:grid;grid-template-columns:repeat(6,1fr);gap:0;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff}.step{padding:24px 18px;border-right:1px solid var(--line)}.step:last-child{border-right:0}.step-no{font-size:11px;color:var(--accent);font-weight:900;letter-spacing:.1em}.step b{display:block;margin:10px 0 5px}.step span{font-size:12px;color:var(--muted)}
.about-grid{display:grid;grid-template-columns:.76fr 1.24fr;gap:62px;align-items:center}.about-photo{border-radius:26px;overflow:hidden;background:#e5e7eb;aspect-ratio:4/5}.about-photo img{width:100%;height:100%;object-fit:cover;object-position:center top}.about-copy p{font-size:17px;color:var(--ink-2)}.niches{display:flex;flex-wrap:wrap;gap:9px;margin-top:24px}.niche{border:1px solid var(--line);padding:8px 12px;border-radius:999px;font-size:12px;font-weight:800;background:#fff}
.contact-shell{display:grid;grid-template-columns:.9fr 1.1fr;gap:42px;background:var(--ink);color:#fff;border-radius:30px;padding:48px;overflow:hidden;position:relative}.contact-shell:after{content:"";position:absolute;width:450px;height:450px;border-radius:50%;background:rgba(79,70,229,.35);left:-250px;bottom:-260px}.contact-copy,.contact-form{position:relative;z-index:2}.contact-copy h2{color:#fff}.contact-copy p{color:#cbd5e1}.contact-pills{display:flex;flex-direction:column;gap:10px;margin-top:26px}.contact-pill{border:1px solid #374151;background:#18202f;border-radius:14px;padding:13px 14px;font-size:13px;font-weight:700;color:#fff}.contact-form{background:#fff;color:var(--ink);padding:26px;border-radius:20px}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}.field{margin-bottom:14px}.field label{display:block;font-size:12px;font-weight:800;margin-bottom:6px}.field input,.field textarea,.field select{width:100%;border:1px solid var(--line);border-radius:11px;padding:11px 12px;background:#fff;color:var(--ink);outline:none}.field input:focus,.field textarea:focus,.field select:focus{border-color:#a5b4fc;box-shadow:0 0 0 3px #eef2ff}.field textarea{min-height:116px;resize:vertical}.form-note{font-size:11px;color:var(--muted);margin-top:10px}
footer{padding:34px 0;border-top:1px solid var(--line)}.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:22px;color:var(--muted);font-size:12px}.socials{display:flex;flex-wrap:wrap;gap:14px}.socials a{font-weight:800;color:var(--ink-2)}.socials a:hover{color:var(--accent)}
/* case study */
.case-hero{padding:74px 0 44px;background:linear-gradient(180deg,#fff,#f8f8ff)}.case-hero h1{font-size:clamp(40px,5vw,68px);max-width:950px}.case-meta{display:flex;gap:10px;flex-wrap:wrap;color:var(--muted);font-size:13px;font-weight:700}.case-layout{display:grid;grid-template-columns:1fr 330px;gap:54px;align-items:start;padding:64px 0 90px}.case-main h2{font-size:30px;letter-spacing:-.03em;margin-top:42px}.case-main p{font-size:17px;color:var(--ink-2)}.case-quote{border-left:4px solid var(--accent);padding:20px 24px;background:var(--accent-soft);border-radius:0 14px 14px 0;font-size:20px;font-weight:700;line-height:1.55}.case-list{padding-left:18px;color:var(--ink-2)}.case-list li{margin:8px 0}.case-side{position:sticky;top:100px;border:1px solid var(--line);border-radius:18px;padding:22px;background:#fff;box-shadow:0 10px 32px rgba(17,24,39,.06)}.case-side h3{margin-top:0}.case-side .btn{width:100%;margin-top:10px}
.back-link{display:inline-flex;align-items:center;gap:8px;color:var(--accent);font-weight:800;font-size:13px;margin-bottom:22px}
@media (max-width: 980px){
  .hero-grid,.about-grid,.contact-shell,.case-layout{grid-template-columns:1fr}.portrait-wrap{max-width:560px}.hero{padding-top:56px}.floating-card{left:18px}.services{grid-template-columns:repeat(2,1fr)}.process{grid-template-columns:repeat(3,1fr)}.step:nth-child(3){border-right:0}.step:nth-child(-n+3){border-bottom:1px solid var(--line)}.case-side{position:static}.work-card.featured{grid-template-columns:1fr}.case-layout{gap:20px}
}
@media (max-width: 760px){
  .container{width:min(var(--max),calc(100% - 28px))}.nav-inner{height:68px}.nav-links{display:none;position:absolute;top:68px;left:14px;right:14px;background:#fff;border:1px solid var(--line);border-radius:16px;padding:16px;flex-direction:column;align-items:stretch;box-shadow:var(--shadow)}.nav-links.open{display:flex}.menu-btn{display:block}.brand small{display:none}
  h1{font-size:46px}.hero-grid{gap:38px}.hero .lead{font-size:17px}.section{padding:72px 0}.work-card,.work-card.featured{grid-column:span 12}.work-card.featured h3{font-size:30px}.services,.before-grid,.form-row{grid-template-columns:1fr}.process{grid-template-columns:1fr}.step{border-right:0!important;border-bottom:1px solid var(--line)!important}.step:last-child{border-bottom:0!important}.contact-shell{padding:28px 20px}.footer-inner{align-items:flex-start;flex-direction:column}.floating-card{position:relative;left:auto;bottom:auto;width:auto;margin-top:-18px;margin-inline:14px}.portrait-card{aspect-ratio:4/4.8}.case-hero{padding-top:52px}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn,.work-card{transition:none}}